About Us
Congrats, You found Peece!
Conceived at Stanford, we build the technology and consumer wellness products required to provide the ultimate
freedom for the human bladder.
Peece is dedicated to the art of liberation in modern transit.
We developed a compact, instant-solidifying pocket urinal pouch—engineered for seamless, discreet use in cars or the great outdoors.
We want to turn the need to pee into an effortless and delightful thing.
Peece is not only an emergency relief, but the ultimate freedom
for the modern nomads whose lifestyle is on the road.
Why Make Peece?
Do you know what is the worst that could happen if you hold your pee for too long?
I know. I learned it the hard way.
One day, knowing I would be driving for hours, I didn't drink any water and did not go to the bathroom. By the end of the day, I was urinating blood. Lots of blood. At 3:00 AM, terrified and alone, I had to drive myself to the ER. The medical bill came out to $30,000, and I was traumatized.
For a long time, I couldn't stop asking myself: Why did this happen to me?
At first, I thought I just hadn't drunk enough water. But then the truth hit me—I chose not to drink water because I knew there would be no easy access to a bathroom on the road.
So, the lack of public bathrooms is the problem. After the incident, I realized we couldn't wait for someone else to fix this.
Peece App is the "Waze for restrooms" plus an ultimate solution, built on a foundation of empathy and community. Standard map apps can tell you where a physical toilet building exists, but they can’t tell you if the door is locked, or if it's safe to enter at night. But with Peece, when you find a nice restroom, you pin it; when you encounter a broken lock, you report it so others can avoid it. If there is no bathroom available, we also invented our standalone product—the "Peece Ritual," a discrete, instant-solidifying pouch paired with privacy cover and sanitary wipes.
We decided to make Peece to restore basic human dignity and freedom.
Quoting spirit of Jack Kerouac’s book On the Road, the absolute crystallization of pure, unburdened freedom and radical presence, "Nothing behind me, everything ahead of me, as is ever so on the road."
Peece is all about the ultimate romanticism of the American highway, the idea that the past can be instantly erased by the simple act of moving forward.
May Peece be with You,
Yue Wu
Founder & CEO
Watch the full story told by founder Yue.
The Legend of
Pip the Swallow
Look up. If you’re lucky, you’ll spot a flash of deep blue slicing through the wind with effortless speed. Meet Pip, the ambassador of the "Peeceful" world.
To understand Pip, you have to understand the extraordinary biology of the swallow—a creature engineered to live entirely on the move.
The Mid-Air Rinse: While other birds must ground themselves to bathe, the swallow practices "flying baths"—swooping low over water for a flawless rinse, rocketing back into the sky without ever dropping speed.
The Fecal Sac: To keep their nests pristine, evolution equipped baby swallows with a mechanism that automatically wraps waste in a clean, secure barrier. It is nature's original containment pouch.
Every spring, swallows also undertake legendary migrations across vast horizons. They are the original modern nomads.
That is why Pip guides everything we do at peece.store. Like the swallow, we believe that being in transit shouldn't mean sacrificing dignity, hygiene, or momentum.